Urban Heritage is a clothing company from Toronto,
Canada, established in 2016. The brand is aimed at the urban street wear market, offering a high fashion touch to the street wear culture. Urban Heritage was inspired by early 90s Hip-Hop and street culture which involved breakdancing, graffiti, emceeing and a unique type of dressing. The business was started as a sole proprietorship by its founder Kudzanai Murefu and continues to run under this structure.
The brand specializes in menswear clothing, offering a selection of tops.
The business operates in ‘Clothing & Apparel’ industry which is a large market globally with many players fighting for a share, though much opportunities exist in niche form and can be capitalized on.